It is all about hygiene and desire for healthy living that we as a being have switched from drinking tap water to the packed and bottled mineral water. This is one of many reasons that the food and beverage industry had experienced a surge in sales over the decade. The demand has not only fueled disposable income but also has affected other associated segments in a positive manner.
The mineral water companies are putting up efforts to familiarize their brand among the masses. They have introduced ample marketing strategies to enjoy appointing famous personalities in the advertisements, innovative packagings to attract people, increasing the availability of the product. Apart from this, competition has added fuel to it by lowering the prices and adding variables in the quantity of the 1 liter, 2 liters, 5 liters, and 20-liter packages.
In this blog, we have listed several mineral water providers that are being in the business from long ago and even those who have recently entered the competition and have gained trust among people.
No other brand can create a presence and awareness that Bisleri has made for itself. With its launch by the Parle group in 1969, it became the first mineral water brand in India and a brand to be known synonymously packed mineral water that people rely on. The water holding capacity varies from 500 ml to 10 liters.
Coca-Cola Group is the company that has launched Kinley in India in 2000, following its launch, it has become one of the famous mineral water brands in India. The available sizes of water bottles in India start from 200ml to jars of 5ltrs.
Owned by one of the most famous flavored drinks in India, PepsiCo Group, Aquafina was initially launched in Mumbai in 1999 and following the success and demand there; they launched it in all over India in 2000. The minimum water capacity of the water bottle is 300ml up to 25litres of packed mineral water.
Launched under one of the major brands in India ‘Parle Agro’ in 1993, has a reach throughout the country. It is available in variable sizes starting from 200ml up to 25 liters. Bailey has emerged as one of the top mineral water companies in India.
There are few mineral water manufacturers listed on this list until we introduce the Government of India’s very own brand under Indian Railway Catering and Tourism Corporation (IRCTC). Rail Neer has managed to make a trust-worthy image since its launch in 2003 at New Delhi and is used extensively throughout the country at railway stations and served in the trains.
The brand merely translates into Pure Water. The motto of the brand is ‘purity bottled’. Pur Voda is the name given to the manufacturing unit of mineral water by Indo Aryan Beverages in 2015. The bottle content is in three variables 200ml, 500ml, 1000ml. The company assures that it does not compromise on the quality that it delivers to the customers. The design of the bottle is another reason that it is gaining popularity since its launch.
The introduction of bottled mineral water has reduced the old trend of carrying the water bottle from home. The bottles are sealed packed and guarantee no compromise with the water quality. People do not mind spending a few bucks on the filtered and packaged water bottles, however, one should consider environmental issues and should not pollute the surroundings with the plastic debris. The purchase and consumption decisions should be made prudently.